橙汁先生包裝策劃設(shè)計(jì)
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本次項(xiàng)目對線下終端自動榨汁機(jī)進(jìn)行產(chǎn)品策劃包裝設(shè)計(jì)。
作為新零售新鮮自動榨汁果汁品類,提煉了口號“有你要的新鮮感”不僅可以讓人行動起來,且通過強(qiáng)烈而簡潔的黃色來加深品牌印象。
將鮮亮黃色干凈融入整體的包裝設(shè)計(jì)中,并能從復(fù)雜的購物環(huán)境中脫穎而出。
This project carried out product planning and packaging design for offline terminal automatic juicers.
As a new retail fresh automatic juice juice category, the refined slogan "the freshness you want" can not only make people act,
but also deepen the brand impression through the strong and concise yellow.
The bright yellow is cleanly integrated into the overall packaging design, and can stand out from the complex shopping environment.